Marketing Study
for a Conceptual App
Student project Vente Mobile App enables individuals to stay connected
by making it easy to find nearby activities
Objectives
Create an engaging mobile application to connect users to nearby activities and social experiences
CONSTRAINTS
4 Week Student Project
PROJECT TOOLS
Design:
Sketch
Invision
Principle
Adobe Photoshop
Adobe Illustrator
Collaboration:
Google Drive
Google Sheets
Zoom
Deliverables
Persona Statement
Logo Design
Domain Research
VCA
3 mood boards
3 style tiles
Interview Script
Interview Analysis
Low Fidelity Screens
18 HF Screens
Prototype
Web Marketing Screen
Featured Solution: Marketing Web Screen
Design Rational
CTA: Prominent above the fold and repeated throughout the scroll
Logo design: based upon upon social interactions and meet-ups
On the fold elements: to keep the target audience engaged
User generated photos: treated with black & white filter to make them cohesive
Photos: Featured in bubbles
Branding catchphrase: repeated on every component
Highlight value propositions to prospective user :
“Stay connected”
“Be active”
“Meet new friends”
“Find something nearby”
“Learn something new”
Mobile Screen Displays: to highlight application feature
Links and Bubbles: adding curved imagery to evoke excitement and movement
Diagonal phone placement: to keep the eye moving
Repeat color blocking: to anchor small visual elements
Repetition : to add cohesiveness and imprint messaging
Bookend Repetition to create a lasting impression
