Vente UX/UI

Marketing Study
for a Conceptual App

Student project Vente Mobile App enables individuals to stay connected
by making it easy to find nearby activities

Objectives

Create an engaging mobile application to connect users to nearby activities and social experiences

CONSTRAINTS

4 Week Student Project

PROJECT TOOLS

Design:
Sketch
Invision
Principle
Adobe Photoshop
Adobe Illustrator

Collaboration:
Google Drive
Google Sheets
Zoom

Deliverables

Persona Statement
Logo Design
Domain Research
VCA
3 mood boards
3 style tiles
Interview Script
Interview Analysis
Low Fidelity Screens
18 HF Screens
Prototype
Web Marketing Screen

Featured Solution: Marketing Web Screen

Design Rational

CTA: Prominent above the fold and repeated throughout the scroll

Logo design: based upon upon social interactions and meet-ups

On the fold elements: to keep the target audience engaged

User generated photos: treated with black & white filter to make them cohesive

Photos: Featured in bubbles

Branding catchphrase: repeated on every component

Highlight value propositions to prospective user :
“Stay connected”
“Be active”
“Meet new friends”
“Find something nearby”
“Learn something new”

Mobile Screen Displays: to highlight application feature

Links and Bubbles: adding curved imagery to evoke excitement and movement

Diagonal phone placement: to keep the eye moving

Repeat color blocking: to anchor small visual elements

Repetition : to add cohesiveness and imprint messaging

Bookend Repetition to create a lasting impression

Marketing Screen for Vente App:
Stay Connected
Be Active
Meet New Friends
Find Something Nearby
Learn Something New

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